Work Experience:
Minimum 2 years of work experience (full-time paid employment) post
completion of Graduation as on Application Closure Date.
Academic Qualification:
Graduates/Post-Graduates from universities recognised by UGC/AICTE in
any discipline with minimum 50% marks.
IIM Calcutta Executive Programme in Sales and Marketing (Batch 17) is an excellent opportunity for participants to develop a broad understanding of emerging sales and marketing frameworks and their relationships with other business functions. The programme is designed to equip participants with the knowledge and skills they need to drive organisational growth, enhance customer relationships, and improve overall business performance.
Enhance your skills with a specially designed 12-month programme
Immerse yourself in campus life with two visits, each lasting 3 and 4 days
Gain practical experience through real-world business case studies, tools, and projects
Study both core and specialised topics in sales and marketing
Receive a prestigious certification from IIM Calcutta
Join IIM Calcutta’s elite network with Executive Education Alumni status
Module 1: Fundamentals of Management
Module 2: People Skills for Sales and Marketing Professionals
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Module 3: Marketing Fundamentals
Module 4: MR & Analytics
Module 5: Managing Products, Services and Brands
Module 6: Consumer Behaviour
Module 7: Pricing Decisions
Module 8: Integrated Marketing Communications & Digital Marketing
Module 9: Marketing Strategy (Simulation)
Module 10: AI & ML for Marketing
Module 11: CRM
Module 12: Sales & Distribution, Retailing & E-Commerce
Module 13: B2B Sales & Marketing
Module 14: Basic Negotiation Skills for Sales
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*Courses are subject to change.
Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Calcutta.
Top Job Grades
Top Industries
Pritam Vilas Salunkhe
Associate Product Manager, c3controls
Hello, I am Pritam Salunkhe, working as an Associate Product Manager at c3controls and I look after various switchgear/ electrical control products hat we sell in North American Market. To be successful in this role (both personally as well as for company), it is essential to fundamentally understand the elements that matter the most while designing the product offering, establishing the price, identifying right set of customers and means to reach out to them. EPSM programme from IIMC is the one that offers comprehensive understanding of all of these. Since I am from Engg. background, learning not just marketing but also people skills, business strategy is of utmost importance and this programme has been helping me quite tremendously. The case studies discussed during modules such as Market research, Strategy, consumer behaviour leave you with a very unique and different perspective in order to think big and see a bigger, holistic picture of a business. Live QnA, never-seen-before videos, different exercises make the online class very interactive and gripping. Considering lomng term term benefits that this course has to offer, I would highly recommend it to anyone who aspires to be in a leadership roles in Sales, Business Stragety, Product management etc. Thank you!
Joydip Shaw Modak
Assistant Manager, Godrej & Boyce Mfg Co Ltd.
Sometimes in our career path we all need that boost factor for the spark in the way .. This EPSM program will help in the same way .. Hello .. I am joydip from city of joy ( Kolkata ) .. I have started my career with Godrej since 2016 after completion of my BBA ( H) for IEM Kolkata. Currently Working as assistant manager for Godrej Interio ( Godrej & Boyce Mfg Co. Ltd ).
Prachi Singhal
Digital Marketing Manager, Numero Uno Clothing Ltd.
Participating in this program has been an enriching and transformative experience; it has significantly enhanced the professional skills. The program's curriculum is meticulously designed to provide comprehensive knowledge and practical insights of marketing and sales. The esteemed faculty members delivered the course material with utmost proficiency and engaged us in thought-provoking discussions and case studies. The blend of theoretical concepts and real-world applications helped us grasp the intricacies of marketing and sales strategies in different industries. It has been a remarkable journey of growth, learning, and personal development.
Shreyansh kumar
Area Sales Manager, Abbott
My name is Shreyansh Shah and I have been working in the medical devices industry for the past 6 years. I am currently responsible for sales in Gujarat, India. I also provide hands-on training to new joinees and I am a field certified trainer for novel therapy. I decided to join the program because I wanted to learn more about the latest trends in the medical devices industry and how I could improve my sales skills. I also wanted to network with other professionals in the industry. The program has complemented my career aspirations in a number of ways. First, I have learned about the latest trends in the medical devices industry and in general sales, which has given me a competitive edge in the marketplace. Second, I have improved my sales skills, which has helped me to close more deals. Third, I have networked with other professionals in the industry, which has opened up new opportunities for me I joined the executive program in sales and marketing because I wanted to learn more about the latest trends in the industry and how I could improve my sales skills. I also wanted to network with other professionals in the industry.
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The program has exceeded my expectations in every way. I have learned about the latest trends in the industry, which has given me a competitive edge in the marketplace. I have also improved my sales skills, which has helped me to close more deals. In addition, I have networked with other professionals in the industry, which has opened up new opportunities for me. I am grateful for the opportunity to have participated in this program. It has been a valuable resource for me, and I have benefited greatly from it Multiple subject of EPSM help me to improve and communicate better in the new era. If I take an example of Fundamental of management help me to understand business in better way with new tools, People skills for sales and marketing profession help me to understand the nonverbal communication, deeper understanding of communication etc. It helps me to see through the things which are coming in through the other person’s skill. Marketing management, sales and distribution etc subject improve the way I see the current business. It improves my business acumen. Market research and analysis Identifying target markets, understanding customer needs, identifying new opportunities, Making better decisions etc. The program is designed to provide participants with the skills and knowledge they need to be successful in sales and marketing. The program is taught by industry experts who have a wealth of experience in the field. The program offers a variety of learning opportunities, including lectures, case studies, and hands-on training. The program provides participants with the opportunity to network with other professionals in sales and marketing. The program is accredited by a reputable organization, which ensures that participants receive a high-quality education.
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Kapil Dev Pal
ASM, Abbott
I am Kapil Dev Pal, prsently working in Abbott - St.Jude Medical India Pvt Ltd since last 9 years n total experience in Pharmaceutical industry 16years. I joined this program to update n upgrade my skills set which is very important in today's scenario. Program courses n learnings are very much associated with our daily work. Key learning - case study, problem identification and key actions against it. How to do Market research and marketing communication. As this program is designed in such a manner that it can add a lot of value in your current knowledge, skills and that will be very useful for your professional career.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Rashmi Kumari is currently a faculty in the Marketing group at IIM Calcutta. She holds PhD from the Indian Institute of Management Ahmedabad and a B.Tech. in Production & Industrial Engineering from the National Institute of Technology Jamshedpur. Her research interests cover diverse topics, including consumer behaviour, retail promotions, pricing, advertising, and public policy implications in marketing. Her research papers are either published or under review in leading marketing journals such as the Journal of Retailing and Consumer Services and the Journal of Consumer Marketing.
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She has also presented her research work at several top academic conferences such as Asia Pacific Association for Consumer Research (APACR) and the European Marketing Academy (EMAC) Doctoral Colloquium. Her primary methods of inquiry include experiments and secondary data analysis. Her teaching focuses on marketing management, market research, and consumer behaviour. Besides research and teaching, she has also been part of several consulting assignments pertaining to the pricing and promotional strategies of retailers.
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Prof. Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a post-graduate degree in Marketing Communications from MICA, Ahmedabad. He was the Dr. D. C. Pavate Research Fellow at the Cambridge Judge Business School, University of Cambridge, in 2010. Professor Sista was on deputation at the IAS Academy (LBSNAA) at Mussoorie as Professor of Management in 2016–17, where he was involved in the training of Civil Services Officers.
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Professor Sista’s ongoing research is in the areas of Marketing, Relationship Marketing, Sports Marketing, and Research Methods. He is an Area Editor (Marketing) of the Journal of Indian Business Research (Emerald Publication). He has undertaken various consulting assignments on the business of sports and entertainment and is active in executive education. Professor Sista teaches core Marketing courses and elective courses in Relationship Marketing and Competitive Marketing Strategy at IIM Calcutta.
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The selection will be based on candidate’s profile evaluation – educational qualification,
allied experience,
Statement of Purpose – subject to meeting eligibility criteria.